What is Marketing?
What is Marketing? Do you ever wonder what it is you are really selling? Are you selling awesome cutting-edge products? Great services? Or are you selling a business that can offer financial and time freedom?
Think about WHY you got into Marketing.
The vast majority of people who are building a marketing businesses got in because they saw a financial opportunity, and/or an opportunity to improve the quality of their lives. Not everyone is motivated by the best skin care products…or the best vitamins…or the latest and greatest technology…or saving $20 per month on their phone bill. Most people would go hungry before going out and "selling" something. However, almost everyone would like to earn more money, or have more control of their lives, or have more time freedom, or be debt-free, or never to have to answer to a boss again, etc.
What do you think would motivate people most to invest time, money and effort into building a business? People ultimately get into the business because they have a dream of getting more out of life. And you have a business system that has the potential to help them achieve their dreams. So your job is to SELL THE DREAM, NOT THE "CREAM."
(The "cream" being your products or services.)
Talk to people about their dreams. Find out what they need out of life, not want but a Need, a want is a superficial whim, a need is an emotion that will drive you to success a want WANT, then show them how your products or services can be the vehicle to help them achieve these dreams and goals. Let me hear what your Dream is.
Be Bop!














SELL THE DREAM, NOT THE “CREAM.” I love this word.
I am dreaming since DOB till PRESENT.
NOW I realised PRESENT is a GIFT from heaven.
Want a REAL RE-BIRTH……
February 3rd, 2009 at 7:17 am